Travel with purpose
Did you know? The animal with the longest migration pattern is the sterna paradisaea bird (also known as the Arctic tern) – which is where we get our name from.
The travel industry is growing rapidly, which is great from an economic perspective, but it also poses some challenges. From the impact on the climate to culture clashes, it’s becoming increasingly important to travel consciously.
STERNA is an independent travel and hospitality publication covering luxury travel, sustainable tourism and the business of responsible hospitality. Founded by journalist and editor Emily D’Silva, STERNA combines industry insight with first-hand travel storytelling.
We aim to inspire, inform and connect people with destinations in a more meaningful way, fuelling a new generation of conscious travel.
About the founder
Emily D’Silva has lived and worked in four international cities: London, Berlin, Lisbon, and Dubai.
She has travelled to 40+ countries and 5 continents so far – always with the aim of learning about different cultures and regions.
Her experience includes:
- Assistant Content Manager at Deloitte (London), writing positive social and environmental impact client stories for the Annual Review.
- Content Editor for IDG, writing about business development for a knowledge base microsite with Microsoft and Adobe.
- Production Assistant for the Walt Disney Company, translating hope, magic and storytelling through commercials.
- Editor of Vattenfall’s (Swedish energy provider) international B2B publication.
- Most recently Editor of Hotelier Middle East, the largest B2B hospitality publication in the GCC.
Wanting to help people travel more ethically and responsibly, she launched STERNA.
Contributing writers
