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  • A room of one’s own: London’s hotel art shows during Frieze Week

    A room of one’s own: London’s hotel art shows during Frieze Week

    Art meets hospitality at three London hotels during Frieze Week. Check in to the art scene at The Newman, The Mandrake and The Chancery Rosewood

  • The 50 Best Hotels 2026: Memory is the new luxury

    The 50 Best Hotels 2026: Memory is the new luxury

    Looking back on the talks and discussions at The 50 Best, uncover the trends and ideas that are shaping the hospitality industry

  • A flavourful cultural dialogue at Salalah’s Al Baleed Culinary Festival

    A flavourful cultural dialogue at Salalah’s Al Baleed Culinary Festival

    Al Baleed Resort Salalah by Anantara celebrates its fifth Al Baleed Culinary Festival. Discover the MICHELIN-starred masters that will combine expertise during the festival

  • Innovation, independent spirit, and future predictions at the Independent Hotel Show 2026 

    Innovation, independent spirit, and future predictions at the Independent Hotel Show 2026 

    From AI and automation, to human connection and spaces that change you on a subconscious level, discover where the luxury hospitality industry is headed

  • Global accolades and the rise of verified sustainable tourism

    Global accolades and the rise of verified sustainable tourism

    From The 50 Best Hotels Awards, to Green Globe Certification and TimeOut’s rating of the most beautiful hotels in the world, find out the latest updates from the travel and luxury hospitality industries

  • The 50 Best Hotels 2026: Winners revealed

    The 50 Best Hotels 2026: Winners revealed

    Inside the 50 Best Awards 2026, discover who made the top 50 list.

  • Can luxury and sustainability truly coexist? Chablé Yucatán offers an answer 

    Can luxury and sustainability truly coexist? Chablé Yucatán offers an answer 

    Ranking among the best top 10 hotels in the world, what makes Chablé Yucatán also this year’s Bombay Sapphire Eco Hotel Award winner?

  • A serene escape at Château Grattequina

    A serene escape at Château Grattequina

    Just 15 minutes north of Bordeaux’s city centre, life at the 4-star, family-owned Château Grattequina moves at a different pace

  • 4 global updates in sustainable luxury hospitality

    4 global updates in sustainable luxury hospitality

    Hoteliers in Udaipur, Kos, and South Beach are integrating environmental management into daily operations. Find out more about waste reduction, eco-certifications, and regional tourism frameworks.

  • What do Gen Z travellers consider to be “luxury”?

    What do Gen Z travellers consider to be “luxury”?

    Marriott International challenges assumptions about Gen Z travellers, uncovering diverse motivations and definitions of luxury travel

  • Today’s solar eclipse signals a golden age for luxury astrotourism

    Today’s solar eclipse signals a golden age for luxury astrotourism

    A rare total solar eclipse crosses parts of Europe on August 12, 2026. As astrotourism grows, hotels and luxury expedition ships are finding new ways to turn celestial events into high-end travel experiences

  • When the menu becomes the storyteller

    When the menu becomes the storyteller

    Fine dining is no longer just about the taste and presentation. It’s a deeper, more memorable experience when there’s a story behind it.

  • Where the desert meets the reef: Inside the new Six Senses AMAALA

    Where the desert meets the reef: Inside the new Six Senses AMAALA

    Explore the new Six Senses resort recently opened between desert cliffs, lagoon waters, and the Red Sea coast

  • Celebrating 250 years of Lexington heritage at The Inn at Hastings Park

    Celebrating 250 years of Lexington heritage at The Inn at Hastings Park

    Leaning into its historic location, Boston’s only Relais & Châteaux property celebrates the US’ Semiquincentennial. It marks 250 years since the 1776 Declaration of Independence

  • One with nature at North America’s first landscape hotel

    One with nature at North America’s first landscape hotel

    At Ambiente Sedona, guests experience full immersion into nature, but with all the comforts and luxuries of 5-star hospitality

  • Luxury, heritage, and a tropical paradise deep in the Arabian Desert

    Luxury, heritage, and a tropical paradise deep in the Arabian Desert

    Forget everything you think you know about the Arabian Desert. Monsoon rains create an enchanting microclimate in the Dhofar region each year

  • Policy-driven travel and goodbye to greenwashing

    Policy-driven travel and goodbye to greenwashing

    Despite one concerning story currently dominating the news, there’s plenty of positive updates in the travel and hospitality industry

  • Inside Accor’s global shift toward resource resilience

    Inside Accor’s global shift toward resource resilience

    Half of Accor’s hotels are in high-risk, water stressed areas around the world. Discover its action plan to reduce consumption.

  • Less waste, more taste: Six Senses has the recipe for positive change

    Less waste, more taste: Six Senses has the recipe for positive change

    Food waste is one of the biggest culprits of greenhouse gases. With the aim of halving food waste by 2030, Six Senses joins an initiative by UNEP and UN Tourism

  • The great simplification: A luxury hotelier builds a farm

    The great simplification: A luxury hotelier builds a farm

    After founding Aman Resorts, among other luxury international hotel groups, renowned Indonesian hotelier Adrian Zecha embarks on a new project

  • Curated conscience: Luxury hospitality becomes a fashion editor

    Curated conscience: Luxury hospitality becomes a fashion editor

    Six Senses Ibiza collaborates with British luxury loungewear, Homebody

  • 7 personas of Parisian eco-luxury

    7 personas of Parisian eco-luxury

    Can the City of Light outgrow its own decadence? Discover how Paris is shifting from extractive to regenerative tourism.

  • Old souls, new standards: Reimagining the future on World Heritage Day

    Old souls, new standards: Reimagining the future on World Heritage Day

    The greenest building is the one already standing. This World Heritage Day, we’re celebrating the buildings that refused to be erased

  • Peak wellness: The Alpine altitude advantage

    Peak wellness: The Alpine altitude advantage

    What do the premier wellness sanctuaries of the Alps offer? Discover medi-spas, biohacking, vertical wellness in Austria, Switzerland, France and Italy

  • 3 lessons for the next generation of women in hospitality

    3 lessons for the next generation of women in hospitality

    On International Women’s Day 2026, discover advice from leaders at Kempinski Hotel Muscat who have worked their way up

  • Four voices, one vision: The women shaping Kempinski Hotel Muscat

    Four voices, one vision: The women shaping Kempinski Hotel Muscat

    At Kempinski Hotel Muscat, leadership has no borders. Hailing from Indonesia, South Africa, Lebanon, and Oman, these women have climbed the ranks with a shared passion for hospitality

  • The world’s top Young Concierge in 2026 unlocks the modern guest experience

    The world’s top Young Concierge in 2026 unlocks the modern guest experience

    Rosewood Vienna’s Gregor Maximilian Köck is the face of a generation that is making hospitality aspirational once again

  • What are the world’s luxury leaders saying at The FTG Summit 2026?

    What are the world’s luxury leaders saying at The FTG Summit 2026?

    The Forbes Travel Guide Summit brings together the world’s luxury leaders in forward-thinking discussions that shape the future of the industry.

  • Check in to history: 3 historic landmarks reborn as luxury hotels in spring 2026

    Check in to history: 3 historic landmarks reborn as luxury hotels in spring 2026

    Luxury doesn’t need to come in a shiny new package. Hotels with a story behind the stay become that much more memorable

  • The new global map of luxury: Decoding the 2026 Forbes Travel Guide Star Awards

    The new global map of luxury: Decoding the 2026 Forbes Travel Guide Star Awards

    Marking the 68th annual edition, the awards recognise the finest establishments in luxury travel worldwide

  • At Hakkasan Dubai, water chestnuts are more than just a garnish

    At Hakkasan Dubai, water chestnuts are more than just a garnish

    Hakkasan Dubai at Atlantis, The Palm celebrates Chinese New Year with a menu inspired by tradition and prosperity

  • Six Senses reimagines one of London’s oldest luxury department stores

    Six Senses reimagines one of London’s oldest luxury department stores

    Six Senses will debut in the UK in 2026, transforming a historic London building

  • Preserving the past, perfecting the stay

    Preserving the past, perfecting the stay

    Where luxury meets heritage: The Ned is in the business of adaptive reuse. Explore the storied past of its hotels around the world.

  • Turn-down service becomes a wellness ritual

    Turn-down service becomes a wellness ritual

    We’re more stressed than ever, and it’s impacting our sleep. Hotels like Hotel Belmar offer guests calming rituals to fix this.

  • Lan Na heritage breathes new life at InterContinental Chiang Mai The Mae Ping

    Lan Na heritage breathes new life at InterContinental Chiang Mai The Mae Ping

    A new cultural ambassador takes guests on a journey into northern Thailand’s past at InterContinental Chiang Mai The Mae Ping

  • Mandarin Oriental debuts in Vienna

    Mandarin Oriental debuts in Vienna

    The hotel opens following a restoration of an early 20th-century Austrain courthouse

  • Celebrating 40 years of nature-integrated hospitality

    Celebrating 40 years of nature-integrated hospitality

    Hotel Belmar is an example of eco-conscious hospitality

  • Live like a Maharaja at Ananda in the Himalayas

    Live like a Maharaja at Ananda in the Himalayas

    A +100 year old palace in the Himalayas provides a holistic wellness retreat

  • Your stage awaits: Stay in a 1936 Japanese theatre

    Your stage awaits: Stay in a 1936 Japanese theatre

    A 1936 theatre has been restored and transformed into The Imperial Hotel, Kyoto

  • Al Zorah, Beach Resort opens in a protected nature reserve in Ajman

    Al Zorah, Beach Resort opens in a protected nature reserve in Ajman

    Launching on 25 August, the design-led sanctuary offers panoramic beach and mangrove views, a signature spa and curated dining experiences

  • Reside where Amsterdam’s theatrical past comes alive

    Reside where Amsterdam’s theatrical past comes alive

    Once the city’s first theatre, discover the dramatic history of The Dylan Amsterdam

  • Developing a luxury destination: Al Marjan Island

    Developing a luxury destination: Al Marjan Island

    Just north of Dubai, a new tourist hub is growing in Ras Al Khaimah

  • Aarunya Nature Resort unveils ‘Sol Sanctuary’

    Aarunya Nature Resort unveils ‘Sol Sanctuary’

    The new villa is a celestial wellness retreat, meditative, star-aligned space designed for spiritual restoration and deep immersion in nature

STERNA advocates for travel with purpose. We share travel inspiration and human stories, as well as business updates about the global travel and hospitality industry. Championing independent, honest journalism.

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