IHG Hotels & Resorts (IHG), one of the world’s leading hotel companies, has recently celebrated a milestone of 100 open hotels for its voco brand within just seven years.
Launched in 201, voco has quickly become the fastest growing brand within IHG’s Premium collection. In 2024, it achieved record development activity levels across openings and signings, with properties in over 25 countries (as of March 31 2025) and further market entries in Türkiye, Malaysia and Aruba set for the next two years.
The brand has seen significant growth momentum since its launch. In 2023, it had 100 open & pipeline hotels and since then has almost doubled both its system and pipeline. As of March 31 2025, voco has 100 hotels open across 25 countries with a further 95 properties in the pipeline.
The success of the brand comes from its flexible approach to design and an operational framework perfect for conversions, allowing owners to benefit quickly from IHG’s enterprise platform, with limited upfront costs. voco offers individual properties the opportunity to join a distinctive brand portfolio, where thoughtful, tailored enhancements create a big impact while preserving each hotel’s unique character.
Ginger Taggart, Vice President, Global Crowne Plaza and voco hotels at IHG Hotels & Resorts, said: “We are so proud to have opened 100 voco hotels in less than seven years. The brand has grown faster, pushed further and continues to exceed expectations every year.
“We’re now open in more than 25 countries, from the UK to Australia, Singapore and the US, and as we continue to redefine premium hospitality, voco has proven its success to our owners and our guests. We see our owners around the world benefit from fast access to our enterprise platform and from IHG’s high levels of guest satisfaction globally. With a pipeline of 95 hotels, we are on track to achieve our initial goal of 200 voco hotels around the world within 10 years of launch. A huge thank you to our colleagues, owners and partners for supporting voco’s growth and success.”
Anchored by the brand hallmarks ‘Come on in’, ‘Me time’, and ‘voco life’, voco creates uplifting experiences led by easy-going yet attentive hosts. The brand is known for a hotel experience that is consistently distinct, with each property reflecting its own individual charm. These are properties where guests can enjoy something refreshingly different, underpinned by the reliability of a trusted global brand
Keep reading to learn more about the brand’s latest openings.
voco Guilin Yangshuo, Guangxi, China
Marking the 100th voco hotel, voco Guilin Yangshuo sits in Yangshuo’s Ten-Mile Gallery, just minutes from top attractions like West Street and Ruyi Peak. Across six villas, 73 guestrooms open to sweeping views of Karst peaks and the winding Yulong River, where floor-to-ceiling glass walls turn each room into a living painting.
At Yue Shunge, the hotel’s Cantonese-Guangxi fusion restaurant, hyper-local ingredients are transformed into soulful dishes that echo the region’s rich flavours. Beyond the hotel, tailored nature excursions lead travellers deeper into Yangshuo’s stunning landscapes and vibrant culture, crafting an unforgettable journey of discovery and connection.
voco Quang Binh Resort by IHG, Dong Hoi, Quang Binh Province, Vietnam
voco Quang Binh Resort by IHG is the world’s first voco resort, set along Bao Ninh Beach in Dong Hoi. With 68 Indochine-inspired suites and beachfront villas, plus a spa featuring 17 treatment rooms, it offers a peaceful escape.
While on property, guests can dine on local specialties at the all-day Flamingo Restaurant, then unwind with a cocktail at Oasis Pool Bar as they take in the Vietnamese sunset. Beyond the resort, guests can discover the beauty of Quang Binh — from the world’s largest cave, Son Doong, to the UNESCO-listed Phong Nha – Ke Bang National Park.
voco The Shelby | Myrtle Beach, South Carolina, USA
Bringing retro beach vibes and modern elegance to South Carolina’s coast, voco The Shelby – Myrtle Beach will soon debut as the first voco hotel in the state and the brand’s first-ever beachfront property in the U.S. This 241-room retreat offers private balconies, ocean views, and décor inspired by the spirit of Myrtle Beach.
Guests can enjoy fresh seafood at The Palm & Pebble, relax by the lazy river, or sip cocktails at the tiki-style poolside bar. Perfect for solo escapes, family fun, or beachfront weddings, it’s just minutes from top attractions like the Boardwalk, SkyWheel, and Broadway at the Beach.
